News

Winterson’s Wonder Women | International Women’s Day

International Women’s Day 2020 campaign theme is #EachforEqual

An equal world is an enabled world.

Individually, we’re all responsible for our own thoughts and actions – all day, every day.

We can actively choose to challenge stereotypes, fight bias, broaden perceptions, improve situations and celebrate women’s achievements.

Collectively, each one of us can help create a gender equal world.

Let’s all be #EachforEqual.

So let’s build a gender equal world

Equality is not a women’s issue, it’s a business issue.

Gender equality is essential for economies and communities to thrive.

A gender equal world can be healthier, wealthier and more harmonious – so what’s not great about that?

The race is on for the gender equal boardroom, a gender equal government, gender equal media coverage, gender equal workplaces, gender equal sports coverage, more gender equality in health and wealth … so let’s make it happen. Let’s be #EachforEqual.

#EachforEqual is about ‘Collective Individualism’

The IWD 2020 campaign theme is drawn from a notion of ‘Collective Individualism.’

We are all parts of a whole. Our individual actions, conversations, behaviors and mindsets can have an impact on our larger society.

Collectively, we can make change happen. Collectively, we can each help to create a gender equal world.

We can all choose to be #EachforEqual.

Strike the #EachforEqual pose

So put your arms out front and STRIKE THE #EachforEqual POSE to motivate others and to make International Women’s Day YOUR day.

Do what you can to truly make a positive difference for women everywhere.

More information